How do you transport exhibition visitors into your culinary world? That was the challenge for Délifrance at the Tavola fair.
We created a unique experience world that invited people to get to know the “Panitaly” product line better.
A warm, Mediterranean atmosphere characterizes the ‘Panitaly’ zone. The facade with red shutters, combined with a long wooden table, creates the atmosphere of an authentic Italian village feast and invites people to gather.
The stand is built like a small village with different facades and atmospheres. Each concept was given its own ‘shop,’ with a unique design that tells the story of that specific product or brand.
The central bar and counter have the look of a modern, artisanal bakery. Wood panelling, atmospheric lighting, and elegant displays showcase the classic French products here.
A dark green zone with leaf motifs and a circular display case draws attention to Délifrance’s sustainable and plant-based initiatives, under the name ‘Délifrance Impact’.
The realization of such a complex exhibition stand in Belgium, with multiple ‘shops,’ requires thorough logistical planning and creativity.
