For this project, we moved away from the traditional open booth concept to create an intimate, high-end hospitality lounge. A strategic choice that prioritised quality interactions over quantity.
The dark, moody aesthetic combined with strategic neon accents created a cinematic environment that perfectly reflected the brand’s premium market position.
Client: Brio Group
Event: Prowood International Trade Fair
Concept: Boutique Hospitality & Exclusive Lounge
Deep, dark walls and a sleek black floor provided a high-contrast foundation. This deliberate choice created a sense of exclusivity, allowing the spotlighted products and integrated technology to become the visual heroes of the space.
Strategic accent lighting was the heartbeat of this design. Striking red neon elements added a modern, filmic warmth to the lounge, ensuring the brand identity was not just seen, but felt as part of the overall experience.
To reinforce the premium atmosphere, we integrated custom-built counters and a professional lounge area. Details like a built-in wine cooler and minimalist floral accents underlined a commitment to superior B2B hospitality.
The stand was architecturally designed to be more enclosed than a standard booth. This ‘tunnel’ layout invited visitors to step out of the busy exhibition hall and into a private, focused environment—ideal for high-level networking.
