A standard stand for a global player like Ultrabulk? We felt that wasn’t an option.
Instead of clichés, we opted for a powerful, architectural statement: a unique meeting place that makes the company’s maritime soul tangible and conveys their global impact.
We designed a large, central yellow tower that immediately evokes a ship’s funnel. It even had smoke coming out!
With this striking element, we gave the stand height, visibility, and an unmistakable maritime character.
This kind of conceptual stand construction in Europe ensures a memorable and recognizable presence.
Around the tower, we positioned an inviting, circular bar with a warm wood finish.
This created a natural and central focal point in the stand, ideal for informal conversations and networking.
We used curved walls to delineate the stand and create comfortable lounge corners.
This achieved a dynamic flow and a soft, hospitable atmosphere.
We integrated large screens for company presentations above the bar.
In addition, we placed subtler screens in the walls, displaying more in-depth information.
