An exhibition stand for the medical sector doesn’t have to be a boring, white box. That’s why we completely abandoned the traditional layout for Avery Dennison and created an open, architectural world.
By playing with dynamic shapes and clear colour zones for each product line, we created a stand that both radiates energy and offers perfect clarity.
Client: Avery Dennison (Vancive & Finesse Medical)
To avoid a standard layout, we created an open space.
We achieved this with dynamic, slanted lines and custom-made curved counters. This resulted in a visually engaging whole.
This creative approach sets us apart as an international stand builder at large, competitive trade fairs.
To provide clarity to visitors, each product line was given its own zone with a unique, vibrant colour (magenta, orange, blue, green).
This not only made the stand clear but also ideal for focused demonstrations.
For the finishing and interior of the stand, we combined sleek, modular walls with warm, custom wooden elements, such as counters and displays.
This choice of materials provided a professional and high-quality appearance. And it was also sustainable.
Technology was a core part of the stand experience.
We seamlessly integrated multiple screens and interactive stations into the structure. This ensured a smooth and effective product demonstration.
The Vancive brand was visible from across the hall thanks to a large construction with the logo above the stand.
Inside the stand, clear sub-brand logos in each zone provided extra recognition.
